Project 04 IDEAL OF SWEDEN Active
Responsibilities Art Direction, Production, Visual Strategy
Role Brand Art Director
Photographer Fredrik Augustsson
Videographer Joseph Eriksson
Stylist Mikaela Hållén
Hair & Make Hanna Lindblom
Info
Project 04 IDEAL OF SWEDEN Active
Project 04 IDEAL OF SWEDEN Active
Responsibilities Art Direction, Production, Visual Strategy
Role Brand Art Director
Photographer Fredrik Augustsson
Videographer Joseph Eriksson
Stylist Mikaela Hållén
Hair & Make Hanna Lindblom

A fresh visual concept for the launch of IDEAL OF SWEDEN’s Active Collection, blending sporty functionality with casual style. The production focused on movement, mindfulness, and simplicity, reflecting the collection’s emphasis on comfort and versatility. Clean, airy visuals and relaxed styling highlighted pieces designed to support an active, balanced lifestyle.