Project 05 IDEAL OF SWEDEN Statement
Responsibilities Campaign Production, Art Direction, Editorial Design
Role Lead Art Director
Photographer Sina Östlund
Videographer Joseph Eriksson
Stylist Lisa Lindqwister
Hair & Make Hanna Lindblom
Project 05 IDEAL OF SWEDEN Statement
Responsibilities Campaign Production, Art Direction, Editorial Design
Role Lead Art Director
Photographer Sina Östlund
Videographer Joseph Eriksson
Stylist Lisa Lindqwister
Hair & Make Hanna Lindblom
Info
Project 05 IDEAL OF SWEDEN Statement

This concept for the Cruise Collection captures the essence of Mediterranean summers through bold contrasts and vibrant hues. Inspired by abstract modernism, the production juxtaposed crisp white yachts with fiery sunsets, creating a dynamic interplay of light and color. A gradient backdrop, reflecting ocean hues and shifting sunlight, reinforced the collection’s effortless yet striking aesthetic.