Project 03 IDEAL OF SWEDEN Edge
Responsibilities Art Direction, Post
Role Lead Art Director
Photographer Cornelia Wahlberg
Videographer Joseph Eriksson
Stylist Maria Barsoum
Hair & Make Jasmine Lundberg
Info
Project 03 IDEAL OF SWEDEN Edge
Project 03 IDEAL OF SWEDEN Edge
Responsibilities Art Direction, Post
Role Lead Art Director
Photographer Cornelia Wahlberg
Videographer Joseph Eriksson
Stylist Maria Barsoum
Hair & Make Jasmine Lundberg

Production for the launch of IDEAL OF SWEDEN’s premium Edge Collection, focusing on bold design elements and versatile styling. The concept emphasized strong, structured aesthetics with a contemporary edge, balancing statement pieces with everyday wearability. Through carefully curated visuals and styling, the launch highlighted the collection’s ability to transition seamlessly from day to night.