Project 02 IDEAL OF SWEDEN Lookbook
Responsibilities Production, Art Direction
Role Lead Art Director
Photographer Fredrik Augustsson
Videographer Joseph Eriksson
Stylist Maria Barsoum
Hair & Make Hanna Lindblom
Project 02 IDEAL OF SWEDEN Lookbook
Responsibilities Production, Art Direction
Role Lead Art Director
Photographer Fredrik Augustsson
Videographer Joseph Eriksson
Stylist Maria Barsoum
Hair & Make Hanna Lindblom
Info
Project 02 IDEAL OF SWEDEN Lookbook

A timeless, versatile visual concept addressed the need for enduring content across e-commerce and wholesale platforms. By showcasing product combinations and styling flexibility, the concept emphasized longevity and adaptability, aligning with the brand’s essence while driving community engagement and conversion.