Project 01 Tanrevel® Rebranding
Responsibilities Brand Strategy, Art Direction, Production, Design
Role Head of Creative
Photographer Fredrik Augustsson
Videographer Olof Ringmar
Models & Talents Aretha Bergdahl
Iona Bychowski Heval Batti Silva
Project 01 Tanrevel® Rebranding
Responsibilities Brand Strategy, Art Direction, Production, Design
Role Head of Creative
Photographer Fredrik Augustsson
Videographer Olof Ringmar
Models & Talents Aretha Bergdahl
Iona Bychowski Heval Batti Silva
A softer, warmer identity transformed Tanrevel® into an inclusive and mature self-tan brand. The rebrand shifted focus to beauty and results, breaking category stigmas and appealing to wider audiences. A vibrant yellow distinguished the brand on shelves and online, while a modernized strategy and tone of voice cemented its position as a Swedish beauty staple.
A softer, warmer identity transformed Tanrevel® into an inclusive and mature self-tan brand. The rebrand shifted focus to beauty and results, breaking category stigmas and appealing to wider audiences. A vibrant yellow distinguished the brand on shelves and online, while a modernized strategy and tone of voice cemented its position as a Swedish beauty staple.