Project 07 IDEAL OF SWEDEN The Cruise Collection
Responsibilities Campaign Production, Art Direction
Role Lead Art Director
Photographer Cornelia Wahlberg
Videographer Jacob Tovedal
Stylist Maria Barsoum
Hair & Make Hanna Lindblom
Project 07 IDEAL OF SWEDEN The Cruise Collection
Responsibilities Campaign Production, Art Direction
Role Lead Art Director
Photographer Cornelia Wahlberg
Videographer Jacob Tovedal
Stylist Maria Barsoum
Hair & Make Hanna Lindblom
Info
Project 07 IDEAL OF SWEDEN The Cruise Collection

This concept for the Cruise Collection captures the essence of Mediterranean summers through bold contrasts and vibrant hues. Inspired by abstract modernism, the production juxtaposed crisp white yachts with fiery sunsets, creating a dynamic interplay of light and color. A gradient backdrop, reflecting ocean hues and shifting sunlight, reinforced the collection’s effortless yet striking aesthetic.